Lusail International Circuit (LIC) has partnered with Novikov Doha to introduce an exclusive hospitality offering, further enhancing its premium guest experience and setting a new benchmark for Formula 1® hospitality in Qatar.
Renowned for its fusion of Pan-Asian and Italian cuisine and a heritage rooted in London's Mayfair, Novikov will bring its signature style to the Formula 1® Qatar Airways Qatar Grand Prix 2026. Guided by the brand's philosophy of bold flavour and refined presentation, the experience will showcase Novikov's celebrated dishes that are crafted with the finest ingredients and impeccable standards, making Novikov a global name in contemporary dining.
The Novikov experience will be hosted in Premiere Hospitality, located at the end of the Main Straight with direct views of Turn 1. Guests will enjoy climate-controlled indoor seating alongside an outdoor terrace, overlooking one of the circuit's main overtaking areas. As the F1® cars race down the straight and brake into the first corner, guests will be able to follow the action from one of the best viewing points at Lusail International Circuit.
The experience will be complemented by premium cuisine, along with a selection of Novikov's classics and signature dishes. Exclusive live entertainment, including cultural performances and professional DJs, creating an elevated atmosphere.
Hospitality packages are now available via F1® Experiences. Guests are encouraged to secure their hospitality packages early, as availability is limited. The hospitality packages can be purchased at hospitality.lcsc.qa.
28 Jul 2026
